As a seasoned graphic designer with over 15 years of experience, I bring a strategic, design-led approach to visual communication - crafting cohesive brand experiences across print and digital platforms. My strength lies in combining creative direction with thoughtful execution to deliver design solutions that are visually impactful and aligned with business goals.

My background spans editorial design, visual merchandising, marketing communications, and brand development, providing me with a versatile creative foundation and the ability to adapt seamlessly across industries and audiences. This breadth of experience has strengthened my instinct for visual storytelling and my ability to translate complex ideas into engaging designs.

As a collaborative design lead, I enjoy working closely with senior stakeholders and multidisciplinary teams, guiding creative direction through clear communication, thoughtful decision-making, and a strong understanding of brand integrity. Known for my reliability, organisation, and collaborative working style, I take pride in delivering thoughtful, high-quality design solutions that balance creative vision with practical execution and commercial outcomes.

Outside of work, I draw creative inspiration from travel - exploring new places, cultures, and visual environments, as well as experimenting with Procreate.