As a seasoned graphic designer with over 15 years of experience, I specialise in crafting cohesive brand experiences across print and digital platforms, supporting wider business goals and established creative direction.

My background spans editorial design, visual merchandising, marketing communications, and brand development, providing me with a versatile creative foundation and the ability to adapt seamlessly across industries and audiences. This breadth of experience has strengthened my instinct for visual storytelling and my ability to translate complex ideas into engaging designs.

As a collaborative design lead, I enjoy working closely with senior stakeholders, creative directors, and multidisciplinary teams to develop and execute design concepts. I contribute creative thinking while responding effectively to briefs and feedback, bringing strong communication, attention to detail, and a clear understanding of brand integrity and consistency throughout the process.

Known for my reliability, organisation, and collaborative working style, I take pride in delivering thoughtful, high-quality work that balances creativity with practical execution and commercial outcomes.